Monday, March 26

changing climate, changing minds

I was so impressed by this, that I have posted it here in its totallity.
This is not my work. Please visit Richard Neville's site for more...


Journal of a Futurist

By Richard Neville - Mar 7, 2007

Cans Seurat, 2007 - Digital C print, 72x110"
Depicts 106,000 aluminum cans
the number used in the US every thirty seconds.

16 reasons to be cheerful

1. The public has long been ahead of politicians in recognising the danger of toxic emissions and will remain the driving force in rescuing the future. Everyone on Earth can play a role, irrespective of age, income or clout. Such a challenge can be strangely empowering, like the Blitz Spirit. (The wrecking of nature is more of a threat than the Luftwaffe). The outcome will redefine what it means to be human.

2. Shopping will cease to enthral. Buy Nothing Day has evolved to Buy Nothing Month. Recovering shopaholics are exchanging pledges to abstain. Some families refuse to buy anything new until something old is given away. But every so often a bright idea will win hearts, such as this 100% biodegradable, solar powered, I-Pod charging, naturally dyed hemp handbag.

3. No longer master of the universe, the “economy” will be its servant. Today's hi-flyers in Ferraris will get mud on their Armani's, as they plant acres of fruit trees and turn weeds into diesel. A new economics promotes the “good life without money stress, overwork and joyless consumption.” The bean counters will lose their status, unless the beans are certified organic and fairly traded. You will be able to discuss communes, creativity and consciousness with you bank manager.

Partial Zoom of the cans, Chris Jordan

4. To think and act both locally and globally will become second nature. Already there is a push for a Global Marshall Plan to restore the environment and to close the poverty gap. In the face of an array of threats, people are asking what can we do for our planet … and for our own community (growers markets are more fun than supermarkets). Today's passive spectators are tomorrow's activists.

5. Failing to own a house with a water view is no longer a matter of regret.

6. The urgency of global repair will unleash a boom of innovation and imagination that will dwarf the Renaissance. Tomorrow is about connecting, collaborating, creating. Solutions depend less on finding a Leonardo or an Einstein than on motivating millions of thinkers, dreamers, inventors.

7. Wind surfers will achieve terrifying speeds.

Actual size

8. The quest for carbon neutrality will transform the built environment. Architects have abolished the need for air conditioning by copying the airflows of termitaries. How did train manufacturers in Japan put an end to the sonic booms caused by engines when entering tunnels? By imitating the design of a Kingfisher's beak. Bio-mimicry is more profitable than bio-rape.

9. New kinds of leaders will emerge. The left/right dichotomy will be transcended by a global mind shift, incorporating intellectual fluidity, empathy, adaptability, foresight. Farewell to actor-politicians mouthing platitudes while secretly colluding with lobbyists. (And Farewell to so-called “intellectuals” who write about global warming but never have time to sort their own garbage - Mrs Neville. RNRubbish!).


Prison Uniforms, 2007
Archival inkjet, 11x23 feet in six vertical panels

10. The boom in renewable energy will ease the West's addiction to oil and its need to pillage the Middle East. When the human and environmental cost of war is fully revealed, there will be widespread revulsion. Politicians who promote invasions will be run out of town. Tanks will be turned into ploughshares and the only valid mission of tomorrow's military will be to repair the ecosystem.

11. Guantanamo Bay, Abu Ghraib , Bagram, etc, will be re-tooled as renewable energy factories, the labour provided by former war criminals.

12. Fast food will slow down. Vegetarianism will globalise. Obesity will decline.

13. In the race against Global Warming, youth will be the key participants, driven by the knowledge that the future lies in their hands and the joy of Making a Difference. The age of apathy is over.

Actual Size

14. Mass media will play a role in bringing climate change issues home to huge audiences. Instead of entertaining us all to death, they can save species from the brink of extinction. Old warlords are changing their tune. Rupert Murdoch's media empire has long equated environmentalists with reds under the beds, but its editors have been ordered to back flip. News Corp has switched from a state of denial to a state of confusion, which is progress. Murdoch's sons are carbon neutral and the patriarch is learning yoga.

15. Involvement with a cause greater than oneself eliminates depression.

16. Countless uplifting initiatives are happening beyond the orbit of Governments. The change of climate is changing the workplace. Corporate foresight is stretching beyond quarterly reports and limited electoral cycles. People are taking into their workplace what they're discussing at home, such is mapping out a new role for business. Even in toxic industries like cement and waste management, there is a determination to be emissions free. No more greenwashing. Despondency is giving way to resilience, daring and a shared sense of purpose. Blitz Spirit 2.

Finally, a goal for humanity beyond getting rich quick by despoiling our environment - both physical and mental - and calling it income.

Plastic Bags, 2007 - Digital C print, 72x86"
Depicts 60,000 plastic bags, the number used in the US every five seconds.

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