Joel believes that the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye...
”Joel, who describes himself as a “Christian-libertarian-environmentalist-lunatic farmer,” speaks of his farming as his “ministry,” and certainly his 1,000 or so regular customers hear plenty of preaching. Each spring he sends out a long, feisty, single-spaced letter that could convince even a fast-food junkie that buying a pastured broiler from Polyface Farm qualifies as an act of social, environmental, nutritional, and political redemption.
“Greetings from the non-bar code people,” began one recent missive, before launching into a high-flying jeremiad against our disconnected “multi-national global corporate techno-glitzy food system” with its “industrial fecal factory concentration camp farms.” (The dangerous pileup of modifiers is a hallmark of Joel’s rhetorical style.)
Like any good jeremiad, this one eventually transits from despair to hope, noting that the “yearning in the human soul to smell a flower, pet a pig and enjoy food with a face is stronger now than anytime in history,” before moving into a matter-of-fact discussion of this year’s prices and the paramount importance of sending in your order blanks and showing up to collect your chickens on time. For the whole story